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Consumers are now bombarded with various e-commerce retailers. Companies are competing to grab their attention in order to increase sales and profits. One way to stand out from the crowd and increase your e-commerce sales is by using Coupon codes and discounts.
Thamara will provide you with more information about coupons, why you should use them, and their effectiveness in this article.
Let’s dive into some consumer behavior insights!
After the pandemic, it was found that 66% of Middle Eastern shoppers have been focused on saving, compared to 54% of global consumers, according to PWC statistics. That’s why, if we have a glimpse into (think with Google report) concerning the search pattern for consumers in the Middle East, we will find that they have become more specific in their online searches than ever before. For example, they now search for things such as “best” and “discount code.”
According to some global Statistics, 92% of consumers use coupons, and nearly 67% of consumers make unplanned purchases based solely on finding a coupon. While 64% of consumers say, the discounted prices motivate them to try a new brand. Followed by free shipping coupons at 61%. Also, according to a study conducted in Jordan, Most consumers tend to be affected by coupons and promotional offers in their purchasing behavior.
These insights show us why it became necessary to integrate coupon marketing in any e-commerce business strategy. Any successful business has to give its customers what they want and indulge them to ensure more loyal and profitable consumers.
E-commerce Business and Coupon Usage Worldwide
The global e-commerce industry is experiencing explosive growth, reshaping consumer habits and business strategies alike. According to Statista, global e-commerce sales reached $5.8 trillion in 2023, with projections to surpass $7 trillion by 2025. With over 2.64 billion people shopping online globally, competition has never been fiercer.
To maintain your market share and drive sustainable sales growth, businesses must adopt innovative strategies that align with modern consumer expectations. One highly effective method is the integration of affiliate marketing and coupon strategies into your e-commerce operations.
Coupon marketing, when combined with affiliate partnerships, allows brands to reach targeted audiences while offering attractive incentives that drive conversions. Research by CouponFollow revealed that 88% of online shoppers in the U.S. used coupons in 2023. Moreover, businesses that leveraged coupon marketing strategies reported an average revenue increase of 8–12%, according to a Forrester Research study.
In today’s digital landscape, offering strategic discounts through trusted affiliates not only boosts immediate sales but also strengthens brand loyalty, captures price-sensitive consumers, and enhances lifetime customer value.
Now more than ever, leveraging the power of coupons and affiliate networks is not just a promotional tactic—it’s a core strategy for global e-commerce success
Sales Events!
In major global shopping events such as Black Friday, Cyber Monday, and Singles’ Day, consumers consistently seek out coupons, discounts, and promotions to maximize their savings. According to a 2023 report by Statista, nearly 90% of global online shoppers actively search for discount codes and promotions during big sales periods.
For instance, during Black Friday 2023, Adobe Analytics revealed that more than 70% of online shoppers used at least one promo code when completing a purchase. Additionally, research by CouponFollow indicated that searches for discount codes globally increased by over 50% during Cyber Week compared to an average week.
It’s clear that coupons and promo codes have become essential promotional tools for e-commerce businesses worldwide. To effectively capitalize on this consumer behavior, leveraging affiliate marketing is a strategic move. Affiliates—especially those specializing in coupon and deal platforms—can help brands distribute exclusive promotions, reach wider audiences, and boost conversions dramatically.
Partnering with affiliates allows businesses to stand out in the highly competitive sales seasons and ensure that their offers are visible exactly where consumers are looking. As highlighted by Think with Google, coupon-related searches surged by over 60% globally during big sales events in 2023, underscoring the critical role of discounts in consumer decision-making.
By integrating affiliate marketing and offering strategic coupons during major events, businesses can enhance visibility, drive traffic, and significantly increase their sales, positioning themselves for long-term success in the global e-commerce landscape
Check Our black Friday guides :
How To Make Money On Black Friday Through Affiliate Marketing
Fear of Missing out effect (FOMO)
Fear of missing out is a psychological state that many consumers go through and affects their purchase decision. Usually, FOMO creates feelings of envy and jealousy of others who have the product, which acts as a motivating factor that drives more purchases and sales. According to a study conducted in 2021, Fear Of Missing Out can induce impulse buying behavior, which will increase sales.
According to the Strategy Online report, around 60% of millennial shoppers purchased from FOMO marketing campaigns. In addition, most people tend to make purchases because of exclusive offers and discounts, as they are afraid of missing out on these offers; based on survey results, 60% of online users bought certain products due to limited deals and offers that they were afraid of missing.
That’s why using a limited-time coupon can boost your sales and profits, as it puts time pressure on the consumers, according to some consumer behavior studies. So, using a coupon that will expire in a certain period can trigger and intensify the fear of missing out. Hence, it will improve your coupon marketing strategy and lead you to more profitable results. Also, different affiliates can push your coupon to your targeted consumers and increase the effect of FOMO.
You can find more information about the Fear of missing out through this article: Your Guide to master FOMO Marketing!
Conclusion
Integrating coupons into your marketing strategy can pave the way to maximize your profits. However, using coupons might not be easy. Indeed, at Thamara, we believe it needs some innovative thinking and serious efforts to implement it successfully. So, step forward now and make your move to start boosting your profits in the e-commerce world.
