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E-commerce websites have made shopping easier for customers by searching for the products they need in categories and sort them by price. They don’t have to contact the seller to find a specific product, so they can shop anywhere and at any time.
In the global market, it’s a chance for any advertiser to sell on e-commerce. According to Go Gulf, China, the USA, and India make up around 63% of the world’s e-commerce market in 2024, with China leading at 39%, the USA at 20%, and India at 4%.”
You’ll find all these advantages of E-commerce websites in mobile applications, but mobile applications take the customer’s experience to another level.
Here are the advantages of the mobile application to advertisers:
1- Increase brand awareness.
A mobile application is another big digital platform representing your brand; you design your application & create the right content for your target audience. It also helps you target another new potential audience, especially those who prefer mobile applications to web browsers.
Increasing your brand awareness will directly impact your sales rate because your customers link your application with the product or service you provide, and will search for you whenever they need it.
2- Increase customer engagement.
It’s easier for users to reach you via a mobile application than any other platform, improving the bond and reducing the gap between the customer and your brand.
As customers love tailored content, mobile applications help you tailor your content to your audience according to their location, preferences, interest & behavior. And you send them notifications due to that.
3- Push Notifications to customers’ mobile phones.
The mobile application allows you to send personalized messages or special offers dedicated to people who have installed your application, making your customers feel special and value your application.
Here’s an example of noon one-tailored message to their customers:
You can also moderate the messages, offers, and time as your customers’ preferences and send them messages when they open the application to make sure they’ll check them.
4- Working on customers’ loyalty.
You can make your customer loyal to your brand by sending them offers or competitions that are only available through the application. And it’ll encourage others to download your application and use it, especially when you give them the space to contact you directly through the application.
5- Boost your sales.
According to Statista, in 2023, mobile apps are projected to generate more than 935 billion U.S. dollars in revenues via paid downloads and in-app advertising.
You’ll definitely notice an increase in your sales because of the easy checkout process. In addition, customers are more likely to buy a more diverse range of products on mobile applications because it’s faster than the website when it’s well designed.
You can also increase them by sending your customers notifications to remind them of the items they left in the cart or added to their favorites. Finally, don’t forget to provide a quick loading system to enhance users’ experience.
How to encourage your customers to install your application?
1- Choose a well-designed app icon.
The design is the first thing your customers see and gives them the first impression about your brand, so it should be eye-catching & relevant to the service you provide or the products you sell. So it should give them a hint about what they’ll find after downloading your application and show the quality they’ll expect.
2- Improve your ASO.
Most advertisers & marketers know SEO (Search Engine Optimization), and when it comes to app installs, it’s called ASO (App store optimization). Both are the same, but ASO is tailored to increase the visibility of your App in the Appstore using relevant content and keywords the same as SEO to your website.
3- Create a demo video & posts.
Help people understand the benefits of downloading your application by making a demo video or post explaining why to download the application and how to use it, then upload it on all your social media platforms.
4- Create Ads.
According to Mobile App Daily, over 70% of online businesses use social media.
The first step is to know where you’ll create your ads, so it’ll depend on your product or service type. For example, if it’s fashion retail, you’ll focus on Facebook & Instagram.
You can create social media campaigns using a combination of sponsored stories and promoted posts targeted to mobile news feeds via Facebook to let your target audience install your application.
5- Use Affiliate Marketing to increase app installs (CPI).
-You can increase your application installs with the help of an affiliate marketing program to link you with affiliates and influencers who will help you increase your app downloads by taking a certain amount of money for every install.
You may also like to read these articles:
Your Ultimate Guide to avoid Poor UX!
9 Best e-commerce builders to elevate your business
E-commerce Traffic sources are not a big mystery anymore with this guide!
Wrap up:
The mobile application has become a must for e-commerce, as it levels up the customers’ experience and encourages them to buy your product. However, there’re many ways to market your application, so don’t stress it out.
