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Nowadays, Social media has become a necessity for businesses due to the huge number of its users. According to smart insights, 59% of the world’s population uses social media. That is why Social media marketing is crucial to put your brand on the right track.
So, if you use social media for your business, you will need social media management to manage your accounts easily. Although running social media platforms seems easy, you will find yourself spending a lot of time and effort using manual social media management methods.
Social media management tools will help you overcome those problems and facilitate the process, helping you do your tasks easily and quickly.
Want to know how these tools can help you? Let’s find out
Social media management tools help you:
- Manage all your social media accounts more easily: every business has multiple accounts to run, so these tools will let you avoid the hustle of switching from one account to another and control your media accounts from one place.
- Be aware of the necessary notifications, messages, events, etc.: Your business will suffer if you miss any important messages or mentions; thus, these tools provide a social inbox to see all of your notifications.
- Schedule posts in bulk or individually: Scheduled posting will save you time over manual posting.
- Analyze your results: These tools give you in-depth insights of your audience, allowing you to analyze the data and use it to expand your business.
- Engage with your customers: Quick responses to your clients’ comments and messages can help you establish a solid relationship with them.
- Monitor keywords for leads and essential information: The network makes it possible to locate the keywords that will help you expand your business, but these tools can save this information for easy access.
- Collaborate with your team: allow you to access multiple team members, assign them to the social inbox, or ask them to assist you in scheduling posts and other duties.
- Suggest content: uses research to understand better the types of content that will perform well across all your channels and even create unique content for each of your profiles.
- Track your competitors: keep an eye on the data, hashtags, campaigns, and keywords of your competitors.
Overall, it offers all the necessary information and tools in one place.
After discussing their benefits, let’s know Thamara’s top 9 social media management tools.
1) Hootsuite
Hootsuite is the most widely used tool. It is an all-in-one platform with integrations for many applications, like Grammarly and Canva, allowing you to work across multiple platforms in one location. It also features detailed analytics capabilities to make analysis easier. In addition, you may connect with over 35 social media profiles, and its viral post feature will increase your reach and engagement. It is suitable for small or medium businesses.
Pros
- Connects with+35 social networks
- 30-day trial available.
- Bulk scheduling is available.
- Provides social media management classes for beginners
- Integrates with many apps that help you perform many functions inside the tool
- Has library for free images
- provides in-depth reports that help you analyze results
- Has viralpost feature that boosts reach and increases engagement
- Provides keyword tracking
Cons
- Some analytics reports have an additional cost.
- Plans can be costly if you have a lot of social profiles
- Social inbox is less powerful than other tools
- It doesn’t provide a CRM feature
- Hasn’t the Chrome extension
Pricing:
- Paid plan:
- professional 95$ per month (1user-10 social media accounts)
- Team 249$ per month(3 users-20 social media accounts)
- Business 739$ per month(5 users-35 social media accounts)
- Enterprise custom(starts at 5 users-starts at 50 social media accounts)
- Free trial: 30-day free trial
2) Buffer
Buffer is a seamless tool suitable for individuals and startups with a limited budget because it is less expensive than similar tools and it also offers a free plan. If your business is a startup, you can schedule and publish posts as well as create a landing page for leads without costs. Additional features are available in paid plans starting at only 6$ per month, and when you choose a yearly subscription, you will get a discount.
Pros
- Free plan available
- Paid plans are cheaper than other tools
- Has a link shortener tool and optimization tool for hashtags, tags, and mentions
- Helps you create a landing page for lead generation, sales, etc.
- Discount available if you pay per year
Cons
- Doesn’t integrate with as many major platforms as competitors
- Free plan limited to three social profiles
- Fewer free trials than other tools
- Paid plan connect with a few social profiles
- Schedule posts individually
- Support images, gifs, and videos
- limited social inbox
- Add social profile requires money
- Visual content is not supported
- Youtube is not supported
Pricing:
- Paid plan:
- Free 0$ (manage 3 channels forever)
- Essential 6$ per month(for 1 channel “add additional channels for 6$” per month).
- Team 12$ per month(for 1 channel add additional channels for 12$ per month)
- Agency 120$ per month(for 10 channels add additional channels for 6$ per month)
- Free trial: 14-day trial.
3) Agorapulse
Agorapulse is ideal for individuals and small businesses, and it stands out for its ability to analyze competitors, promote Facebook posts, and calculate ROI. In addition, it allows you to schedule 40 posts every month and offers a discount if you pay annually.
Pros:
- Provides competitor analysis
- offers add-on tools
- Free plan available
- 30-day free trial
- A discount is available if you pay per year
- Integrates with Canva
- Provides hashtag tracking
- Provides keyword tracking
Cons:
- Instagram posts with multiple photos are only available on the mobile app
- Significant features are only accessible on expensive plans.
- No media library
- No content suggestion
- Lack of post-editing features
- Adding an additional social profile requires money
Pricing:
- Paid plan:
- Free 0$(3 social profiles- 1user)
- Standard 59$ per month(10 social profiles; add social profile for 10$ per month)
- Professional 99$ per month(10 social profiles; add an additional social profile for 10$ per month)
- Advanced 149$ per month(10 social profiles; add social profile for 10$ per month)
- Custom solution
- Free trial: 30-day free trial.
4) Sproutsocial
Similar to Hootsuite, Sproutsocial is an all-in-one platform. In addition, it is noted that Sproutsocial provides excellent reports and its CRM (customer relationship management) feature, which is a combination of tools that aid in managing and analyzing customer engagement.
Pros
- provides a social media optimization tool
- Free 30-day trial
- Provides CRM features
- The paid plan connects with unlimited social profiles, except the standard plan.
- provides hashtag tracking
- Has viralpost feature
- provides custom URL tracking
- Integrate with Canva, which helps you edit photos without leaving the tool
- Easy to use
- Provide an image library
- Provides keyword tracking
Cons
- The standard plan is expensive, with only 5 social profiles.
- TikTok and Pinterest are not supported
- Only expensive plans can access some reporting tools.
- No integration with YouTube
- Media library is available only in the Advanced plan
- A free plan is not available
- Adding an additional user requires money
Pricing:
- Paid plan
- Standard 249$ per month(each additional user for 199$ per month-5 social profiles)
- Professional 399$ per month(each additional user for 299$ per month-unlimited social profiles)
- Advanced 499$ per month(each additional user for 349$ per month-unlimited social profiles)
- Enterprise custom
- Free trial: 30-day free trial
5) SocialPilot
It is a simple social media management tool with a white-label dashboard that is unique in time savings and data visualization clarity. It is suitable for small to medium-sized businesses that allow unlimited bulk scheduling and provide content suggestions to help you create content.
Pros
- A discount is available if you pay per year
- Manage at least 10 social media accounts
- Provides content suggestions
- Integrates with Canva
- Post a lot of pictures on social media
- Provides Bulk scheduling
- Provides a social inbox
- White label dashboard
Cons
- Basic plans don’t include as many tools or features
- Fewer free trials than other tools
- Doesn’t provide monitoring
- Schedule posts individually.
- A free plan is not available.
Pricing:
- Paid plan
- Professional 30$ per month(1 user- 10 social media accounts)
- Small team 50$ per month(3 users- 20 social media accounts)
- Agency 100$ per month(6 users- 30 social media accounts)
- Agency+ 200$ per month(unlimited users- 50 social social media accounts)
- Free trial: 14-day free trial
6) sendible
Sendible is created especially for agencies with several clients, as it allows connection with numerous social accounts with a 15% discount if you pay yearly. In addition, it is distinct by enabling you to customize your dashboard according to your branding theme.
Pros
- Save 15% if you pay per year
- Customize your dashboard according to your branding
- Offers live chat
- provides Content suggestion
- Integrates with Canva
- Provides Keyword tracking
- Provides an image library
Cons
- Basic plans are for one user only
- No free plan is available
- No competitor analysis
- No hashtag generator
- No graphic editor
- No influencer search feature
- Fewer free trials than other tools
Pricing:
- Paid plan
- Creator 29$ per month(1 user- 6 social media accounts)
- Traction 89$ per month(4 users- 24 social media accounts)
- Scale 199$ per month(7 users- 49 social media accounts)
Free trial: 14-day free trial
7) Zoho Social
Zoho Social is suitable for small and medium businesses and agencies. The pause plan feature of Zoho Social is distinctive since it enables you to stop publishing when the timing isn’t right and provides a CRM feature. The free plan is available with 7 channels.
Pros
- provides CRM features.
- Free plan available
- Pause post feature
- Post preview available
- Provides keyword tracking
Cons
- Companies’ plans have a small number of users
- No Instagram Reels, TikTok social feeds, and Facebook stories
- Fewer free trials than other tools
Pricing:
- Paid plan
- Free plan 0$ (7channels-1user)
- Standard 15$ per month(7 channels- 1user)
- Professional 35$ per month(8 channels- 1user with additional features)
- Premium 55$ per month(9 channels- 3 users)
- Agency 275$ per month(90 channels- 5users)
- Agency plus 400$ per month(180 channel- 5users)
- Free trial: 15-day free trial
8) later
Later began by focusing mainly on Instagram and gradually added other platforms. It is unique in a visual content calendar. You can save 17% when you subscribe yearly.
Pros:
- Provides visual content
- Free link tool available
- Free plan available
- Save 17% if you pay per year
- Provides a hashtag generator
Cons:
- Focus mainly on Instagram
- permits 30 posts per month on each social networking platform.
- Fewer free trials than other tools
Pricing:
- Paid plan
- Free 0$ per month
- Starter 18$ per month(1 social set- 1 user)
- Growth 40$ per month( 3 social sets- 3 users)
- Advanced 80$ per month( 6 social sets- 6 users)
- Free trial: 14-day free trial
9) Eclincher
Eclincher, as all social media management tools are all in one, is unique in its competitor analysis and customer service. In addition, it provides hashtags and keyword monitoring and helps you calculate your ROI.
Pros:
- Provides Bulk scheduling
- Offer an image library
- Provides a social inbox
- Provides a visual calendar for a content overview
- Has hashtags generator
- Provides content suggestions
- Provides competitor analysis
- Integrates with Canva
- Provides keyword tracking
Cons:
- Instagram posting isn’t supported
- Hard to use at first
- May not restore messages and comments
- A free plan is not available
- Fewer free trials than other tools
- It doesn’t provide a mobile app
Pricing:
- Paid plan
- Basic 65$ per month( 1 user- 10 social profiles)
- Premier 175$ per month( 3 users- 20 social profiles)
- Agency 425$ per month( 6 users- 40 social profiles)
- Free trial: 14-day free trial
Conclusion:
Social media management tools are very useful for business growth as they save time and allow you to complete multiple tasks quickly, such as scheduling and publishing. Also, its additional features will help you analyze the insights to reach the perfect results and build a strong relationship with your audience. So We attempted to show you all sides of the best 9 tools in this article to assist you in selecting the best tool based on the required features and your budget.
