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Generating leads, increasing conversion rate, and boosting sales are crucial for your success as an affiliate marketer, right?
You are always pursuing methods, marketing strategies, and tools that can guarantee you these objectives. Now, what if we told you that we have the perfect channel and strategy for you that will enable you to have an intimate relationship with your target audience, generate leads, and increase the conversion rate? Do you have any idea what this strategy is?
It’s email marketing! Yup, you heard it right!
Email marketing can be used in your affiliate journey to achieve success, but you have to know some secrets first to manage it well.
So, let us know what email affiliate marketing is first:
Email affiliate marketing is an affiliate marketing method that enables you to send emails containing affiliate links to your target audience and engage with them in conversation, and drive conversion.
What is considered an asset here is that People on your contact list are already interested in your niche and have willingly opted in to your email list. So, converting them will be much easier than using conventional affiliate marketing methods, such as putting your links on websites or social media. Over 80% of marketers use email marketing to acquire and retain consumers.
Why is it essential to integrate email marketing into your strategy as an affiliate?
According to some statistics, it was found that email marketing has a high return on investment, as the average ROI is 122%. So, using it will be a potential goldmine for your business, especially with more than 3.9 million people using emails, and the number is expected to hit the 4.48 billion mark by 2024. That’s nearly half of the world’s population.
In addition, it helps marketers to increase their conversion rate and helps them in retention marketing. Email marketing is responsible for 81% of customer acquisition and 80% of customer retention. Also, the average conversion rate for emails was 17.75%.
Furthermore, using emails in your marketing strategy can help you track Email open rates, Click-through rates, Response rates, Conversion rates, Audience engagement, Cold subscribers, Number of unsubscribes, Revenue per email, and customer Lifetime value.
Also, through email marketing, you can avoid many defects of social media, as email marketing is immune to algorithm changes that happen in social media and sudden shutdowns, and cold leads.
Affiliate email marketing best practices:
First, you need to consider yourself as a happy customer who shares his experience and the benefits of the solution he used instead of being a sales representative. It is also necessary to have a good set of skills to talk about the product naturally and convince someone else to purchase it.
Now, here are some tips to nail affiliate email marketing:
1- Segment your email list:
Before doing anything, you need to segment your list based on your behavior and preferences and the product you promote. Segmenting your list will not only increase your opt-ins, open rates, and conversion rates, but it will also help you focus on each audience and enable you to send the right content to the right buyer at the right time.
2- Use a strong call to action
You need to thoroughly think about your call to action that will be included in your email. Call to action usually should be clear, attractive, and incentive enough to encourage your consumers to take a certain action. Also, you need to put only one call to action in your email; try to avoid putting more than one or too many calls to action. Emails with a clear and single CTA receive 371% more clicks than emails that use multiple CTAs.
3- Personalize your emails:
It would be better to personalize the subject line of your email, as it was found that personalized subject lines have a 26% higher open rate.
It tends to build trust between you and your audience, and it will make your audience consider you as a partner, not a salesperson.
4- Take care of your content:
Try to make your emails compelling. It is vital to provide your consumers with valuable information along with affiliate links. Do not add affiliate links for the sake of it; ensure that it will add value and create a solution for your audience.
Also, you need to prove to your customers that you are a professional in your niche; this will make them consider your recommendations first and believe that you have a comprehensive knowledge of the product.
5- Automate your email sending:
You need to work smart and save time, so automating your email can save you a lot of time. Automated email messages even have 150% more click-through rates and 70.5% higher open rates compared to “business as usual” emails. You need to use software that can enable you to send automated emails.
Now that you know some tips to master your email marketing, let us introduce you to some email sender tools to save you some search!
Thamara’s 10 best email sender tools for affiliate marketing:
1- Sendinblue
It’s a convenient option for those who seek affordability. It offers a free plan where you can send 300 emails per day to unlimited contacts. Also, it enables you to send bulk emails, and you can find unlimited contact storage appealing for building meaningful connections. It’s both mobile-friendly and you can get started right away with the available free trial.
It also provides:
- Personalization
- segmentation services
- automation, A/B testing
- real-time reporting
It has many pricing plans apart from the free one (Lite: 25$ per month), which is suitable for new marketers, (Premium: 65$ per month) ideal for professional marketers, and (Enterprise: at a custom quote each month) for marketers who need more.
2- EmailOctopus
It enables you to send bulk emails in an easy and cost-effective way, using Amazon Simple Email Service or SES. It also offers free templates for personalizing your campaigns.
Another strong point is Drip feed emails in which means sending a limited number of emails to your audience automatically, on a set timing, based on actions they take or changes in their status. Marketers will also find it easy to keep track of campaigns through this email marketing service.
Other features are:
- Tracking & Analytics
- A/B Testing Integration With Amazon Web Services
- Custom Campaign
As for the price plans, it has a Connect Starter plan for Free and a Connect Pro plan for $19 per month. The only disadvantage for affiliates with EmailOctopus is the lack of segmentation.
3- SendXemail:
It has many features tailored specifically for affiliate marketers. It offers a high deliverability rate due to the unique Opti-Send technology. Besides having a Smart Send feature that helps marketers create campaigns based on the click behavior of the lead. It is also designed to support affiliate beginners. It has many free templates to aid you in designing responsive campaigns.
It offers:
- Automation
- Tracking tools (click-through rate, total open, total and unique clicks).
- A/B testing
- Templates
- Heatmaps
- Segmentation
- Pop-up forms and landing pages
- Executive ROI analysis
There are two pricing plans: A business plan for $9.99 per month and the Enterprise plan for Custom Quotes.
4- GetResponse:
It offers a unique affiliate tracking software that keeps tabs on visitor behavior. It’s helpful for beginner affiliates. Also, it provides many opportunities to create visual hooks for your affiliate programs that can boost conversions.
It also provides:
- Free Templates
- Affiliate Tracking Activity
- eCommerce Integrations
- Automation
- Drag & Drop Email Editor
- Drip Campaigns
- personalization
The pricing plans are: Basic plan for $15 per month, Plus plan for $49, Professional plan for $99, and Enterprise plan for $1,199.
5- AWeber:
Proper for those who are just starting their email marketing journey. It offers you web push notifications, templates, and landing pages. In addition, it supports sending a maximum of 500 subscribers, to whom you can send a maximum of 12,000 emails per month.
It also offers:
- Full Marketing Automation
- Clever and Responsive Email Design
- Reliable A/B Testing
- A Variety of Analytics Reporting
- HTML Email Creation For Mobile
It has two pricing plans: a free plan and a pro plan starting from 16.14$ per month.
6- Hubspot:
It provides many services and features, such as retargeting tools and automation. However, it is suitable for well-established marketers as it’s a little bit pricy. It also offers:
- List Segmentation
- Email Quality Insights
- Personalization
- CRM management
The average price for HubSpot is 1000 contacts: $50.00/month.
7- Mailerlite:
It is suitable for beginners because it offers affordable prices and many features and services. It also has free online tutorials. It is free for up to 1000 subscribers.
It also offers:
- Built-In Photo Editing
- Existing Email Templates
- Quality Tracing and Integration
It has many pricing plans. Free plan, Growing Business plan for 9$ per month, Advanced plan for 19$ per month, and Enterprise plan for custom pricing.
8- Mailjet:
When you sign up, you know exactly what features you will get. It is set up for large email volumes. It enables you to send emails to an unlimited number of subscribers, 200 emails per day, and 6,000 emails per month.
It also offers:
- Drag-and-drop editor
- Templates
- Personalization
- A/B testing
- List segmentation
- Automation
- Analytics
As for their pricing plans, they have the free plan, the basic plan for 8.69$ per month, and the premium plan for 18.86$.
9- Benchmark:
It has key features such as contact and sequence automation, pop-up forms, and landing pages.
It also offers:
- Personalization
- Pro Automation
- Premium Support
- Advanced Reporting
- Advanced Lead Generation
- Email templates
It has many pricing plans, a free plan, a Pro plan for 10.50$ per month, and an Enterprise plan, but you will need to contact sales to know the exact price.
10- Constant Contact:
It has flexible services, innovative solutions, and 24/7 support. It also has automation, segmentation, and email templates that are easy to use.
It offers:
- Interactive Email Campaigns
- Real-Time Results Tracking
- Emails that are set to be sent based on customers’ actions.
It has two price plans: The core plan starting at 9.99$ per month and the Plus plan starting at 45$ per month.
For beginner’s guides on affiliate marketing :
Affiliate Marketing Made Easy: The Ultimate Newbies’ Guide
Affiliate Marketing: How to Launch and Grow Fast
Conclusion:
Now that you know the importance of email marketing, you should start thinking about integrating it into your marketing strategies. We have provided you with all the details and information necessary for you to create your email marketing campaigns in your affiliate marketing journey.
