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What do we mean by “Landing Pages”?
The Landing page is where you want your audience to first land after clicking your ad, which is a standalone page created for a marketing campaign and differs from normal pages on your website as it has only one purpose, which is getting leads or checkout.
An affiliate landing page can level up your marketing campaign or break it, as a well-optimized one will attract a huge number of customers and achieve your campaign goal.
This article will delve into all you need to know about affiliate landing pages and tips for a successful one, with some recommendations for the best websites to create your page!
Why is a landing page essential in affiliate marketing?
Landing pages are the least popular type of sign-up form, but they have the highest conversion rate (23%).
Landing pages can present a clear call to action that guides your audience directly to the purpose of the campaign without any distractions; if they decide to click your landing page, it means they’re already interested in the service or product you’re offering, and looking for action to take.
Never underestimate the power of a well-designed landing page, as it presents you as a professional, trusted & good reputable brand.
How to build a successful landing page?
You should invest in your landing page as it’s the winning card for your campaign. Follow these TIPS for a successful landing page:
1- Headline is the key.
You can earn the click with a great & catchy headline that makes the customer take action to click and see what you’re offering. So you should spend most of your time creating a good headline to make sure your landing page will be clicked.
Note: You can use the FOMO strategy for better results.
2- Highlight the benefits.
Your landing page should list the benefits of the product/service you’re offering in the campaign, and to do this the right way, you should study your audience’s priorities & needs, and you’ll also need to speak their language.
3- Encourage your potential customers with clients’ reviews.
77% of consumers read online reviews before deciding, so if you provide them with reviews on your landing page, you’ll speed the process of the customer’s action.
4- Provide a clear CTA (Call To Action).
CTA is a clear, simple & direct text that asks your customer to take the desired action. The call to action button should be in a different color to catch their eye and have a precise order.
For detailed information about CTA impact: How to Use CTA Buttons to Increase your Website Conversions
5- Content is everything.
The content on your landing page should be tightly written and not misleading. You should be economical with your words, so if you find that a text won’t lead to the targeted action, don’t add it.
In case the service needs some explanation, you’ll have to explain as briefly as you can.
Lastly, you can hire someone to do that job for you perfectly, so here are some recommendations for landing page builders.
10 Top Landing Page Builders:
1- LanderLab:
- They offer over 100 ready-to-use templates for various verticals.
- You can create a new landing page from an empty template with a built-in visual editor that makes the process easier.
- You can import an existing landing page by simply using its URL.
- You can use forms in your landing pages.
- You can import a zip archive that contains an existing landing page.
- It doesn’t require knowledge of back-end programming.
- Price: It gives you a 7-day free trial to know and learn all the website features, and it costs 49$ monthly, which is a little expensive if you’re a beginner. But you’ll get 15% off if you get the yearly subscription.
2- Pure Lander:
- They offer more than 150 easy and editable templates. In addition, it has a lot of features to help you with CTR- improving scripts like a count-down timer, exit pop, and more.
- You can redirect the visitor to another landing page after a certain amount of time.
- They allow you to detect browser & device information of the visitor.
- They allow you to create a copy of any landing page you like by just entering its URL,
- It can disable the back button, which increases the risk of losing customers.
- It offers multiple mobile & desktop landing pages.
- Price: It’s very affordable; you can access all these features for just 25$/6 months.
3- Lead pages:
- There are more than 200 templates to choose from. It’s the best choice for non-technical beginners.
- You can connect your pages to your email account, CRM, and more.
- Good for small businesses.
- To use this, you don’t have to know anything about coding.
- You’ll just drag and drop to create and publish web pages according to your choice.
- Price: It depends on your choice; the monthly cost of 37$ for a standard plan, 79$ for a pro plan, and 321$ for an advanced plan.
4- Wizzi:
- It requires minimal technical skills to operate.
- It allows you to insert macro tags into your content.
- It allows you to filter custom date ranges.
- They provide a clear interface & fast loading time.
- You’ll have the ability to customize your pages and auto-optimize them for all devices.
- Price: The lowest plan with up to 500k monthly visits starts at 750$ billed monthly.
5- Landerize:
- It’s made by affiliate marketers, and it has 50 templates that are well-chosen & proven to be successful in CPA marketing.
- It’s beginner-friendly as you’ll drag and drop to get what you’re looking for.
- It helps affiliates build effective and fast landing pages without getting stuck in HTML.
- Price: Starts with 104$ per month, with a free trial.
6- Convertri:
- It’s known for its breakneck loading speed.
- You can adjust the mobile views in any way you want.
- You can create and save your own content blocks.
- it also offers different features, headers & footers.
- It provides many tools: Duplicating, editing, or simple copy & paste between pages.
- It allows split testing, page importer, & mobile optimization.
- Price: It costs 99$/month.
7- Click Funnels:
- Clickfunnels allows you to create landing pages from scratch & connect them to a well-tuned funnel.
- You can send highly-targeted messages to your customers through email, text, social, and desktop notifications.
- Allows smart Shopping Cart with 1-Click Upsells.
- It allows mobile optimization, collecting emails & creating quizzes.
- It has a simple drag & drop editor.
- Price: It costs 97$ for the basic plan and 297$ for the advanced.
8- Unbounce:
- It can be used by both beginners & advanced affiliate marketers.
- It allows A/B testing to test & improve your landing pages.
- You can improve your conversions automatically and increase your results, as smart traffic automatically sends visitors to their best-fit landing pages and (on average) gets you a 30% lift in your conversion rates.
- It also allows limitless editing of pages.
- There’s a possibility to add custom JavaScript, CSS, and HTML to any page.
- Price: There are four different plans depending on your level (80$, 120$, 200$, and 300$) monthly.
9- Instapage:
- It offers more than 200 editable, readymade templates.
- It allows global blocks & global workspace scripts.
- It allows you to A/B test your landing pages to learn what’s working best for your audience.
- Codeless integrations with Google Analytics, Google Ads, and Facebook.
- Excellent reporting data to help you optimize your page.
- Price: It offers a 14-Day trial; it costs 199$ monthly, which is a little expensive for beginners.
Conclusion:
A perfect landing page doesn’t have to contain many elements or texts; it’s all about what the customer wants to know without distracting details & a clear call to action with relevant attached images.
So, when creating a landing page, remember that less is more.
