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November is the holy grail of the e-commerce business due to Black Friday – the season that marketers plan for months – but are brands the only beneficiaries? Can individuals benefit from the money flow in the highest season of the year?
Absolutely yes, and here’s why!
Affiliate Marketing gives you the chance to collaborate with local, international businesses to promote their products/services in exchange for a commission. You don’t need to purchase physical merchandise to sell; it works by passing your affiliate link to the interested customers and persuading them to buy the hot deals you offer. If you’re wondering if it’s worth it, this number could quickly answer your question (The total value of Black Friday spending in 2020 reached $9.03 billion.)
We don’t need to dig deeper to understand the history of Black Friday; you just need to know that brands, marketers, and affiliates are eagerly preparing and waiting for this season, along with the shoppers, and these statistics from Google Trends and Google Keywords Planner confirm.
This search indicates a 900% increase in the “Black Friday” search in the previous three months.
The numbers say that shoppers are aware and waiting to hunt super deals. They search for their favorite brands to fill their cart. And it’s evident that digital is winning against on-ground shopping because if we looked at last year’s numbers, we would find that 100 million consumers shopped online while 58.7 million hit the stores on Black Friday.
So, how can you make money on Black Friday through Affiliate Marketing?
Whether you own a website, blog, YouTube channel, Facebook group, niche account/page, or a personal/ business account on any social media platform, you have a high chance of maximizing your income during this high season through affiliate marketing by following these steps.
Join An Affiliate Network.
At the start, you need to join an affiliate network to choose between the offers and brands to earn the best out of your derived traffic from their comprehensive niche products. Always make sure to select a trusted and reputable affiliate network to secure your payment. A capable network could open up hidden doors for your affiliate business by offering:
- 24/7 affiliate support to guide you through your journey.
- Tips and tricks from skilled affiliate managers.
- Rewarding System: Top achievers get higher commissions, free analytic tools, and more add-on benefits.
- Clear KPIs to identify when and how you will get paid.
In addition to accessing a smart dashboard that will give you detailed reports and updates to measure your sales and track your promotions display across all your assets to detect any issues and maximize your results.
Give your customers something extra, and collect the best deals for your customers.
Coupons are the key to customer acquisition, as these figures show:
- 90% of consumers used coupons in 2020.
- 70% of consumers love receiving coupons.
- 74% of consumers follow the brands looking for coupons.
- Online coupon users spend 24% more than regular shoppers.
So, as an Affiliate marketer, giving your customers an extra promotion code will definitely motivate the right targeted niche to use your code to complete the purchase.
Learn Media Buying
Understanding the sales funnel is the real deal. Consider Black Friday as a marathon where everyone is looking forward to beating the competitors. It will help if you learn media buying in order to stand out and drive traffic to your content and offers, because relying on organic reach this season could be risky. As we said above, it’s a “crazy race!”. Marketers are highly dependent on the “funnel” because they believe in the importance of the ROI. According to HubSpot 2020, 91% of marketers are “somewhat confident” or “very confident” that they’re investing in programs that influence revenue. And the best program that directly impacts the ROI is Affiliate Marketing.
If you are still suspicious about the importance of Media buying, have a look at the number of e-commerce sales worldwide that reached 4.28 trillion US dollars in 2020, compared to the annual worldwide digital Ad spend that hit 378$ billion in 2020. Then, you will understand why this industry is skyrocketing.
What’s after Black Friday?
If you missed this season, it’s okay! But, prepare yourself for the upcoming one, as Cyber Monday is following and winning in some countries, as last year’s statistics confirmed that Cyber Monday beat Black Friday by $2.4 billion on digital spending.
Conclusion
We believe that the era of out-of-sight queues is projected to end, yet, expanding new opportunities for digital marketing to grow and flourish due to the expansion of internet users across the world. Affiliate Marketing is a $12 billion industry that leads the way for thousands of marketers to earn millions of dollars.
