Final numbers:

• Total commissions earned: 37,270
• Total Spend: $9,455
• UGC Creation: $690
• Total Customers: 425 conversions
• Net profit: $27,125
• ROAS: 3.77
• CPA: 24.05$

Affiliate Overview

Level: Mid-level affiliate

Base: Egypt

Content Style: Arabic & English

Affiliate Relationship with Thamara

Entered this campaign in his third month promoting Thamara

Existing customers on both monthly and yearly plans.

Early renewals and upgrades generated $1,570 in recurring commissions, creating a strong baseline before scaling.

Existing Affiliate Assets & Prior Advertising

YouTube Channel: ~70K subscribers focused on freelancing & online business

Email Platform: Mailchimp

Email List: Built from blogs and free e-books related to online business and websites “2320 mail.”

Previous Meta Ads (Pre-Campaign):

• Educational video ads focused on online business & websites
• Targeted key Arab markets “Saudi Arabia – Egypt – UAE” to build regional relevance
  • Generated website visitors, video viewers, and engaged leads
  • Created warm audiences later used for retargeting and lookalike expansion

Affiliate Products Promoted & Commissions

• Lifetime Hosting – yearly – monthly:
  • Web Hosting
  • WordPress Hosting
  • WooCommerce Hosting
• Domain registrations

Commission: Up to 80% on first-time purchases, 10% recurring on renewals
duration: 25 days

YouTube & Email Strategy – Warming Up the Audience (3 days)

YouTube Content

Video 1: Building a portfolio website for freelancers

• Focus: speed, security, stability
• Thamara mentioned naturally as a value-for-money solution

Results:

• 15K views
• 200 clicks
• 15 conversions
  

Video 2: Common hosting problems & how to choose the right hosting

• Introduced a free e-book

Results:

• 10K views
• 430 e-book downloads

Email Funnel

Audience size after warm-up:

• Existing list + e-book downloads
• 2,750 warmed subscribers

Email campaign focus:

• Hosting plan differences
• Real problems freelancers face
• Clear upgrade paths

Conversions: 17 customers

Phase 1 — Lookalike Campaign (10 Days)

Objective:

• Convert high-intent users by targeting new audiences similar to previous purchasers.

Target Audience / Ad Set:

• Ad Set: Lookalike audience built from previous purchasers
• Ads: Start with 2 per ad set and try another if there is potential

Content Type:

• Problem-Solution Educational Visuals
• Static images and regular videos
• Show common website hosting problems:
  • Slow website speed
  • Downtime / reliability issues
  • WooCommerce setup problems
• Present Thamara as a practical and reliable solution

Goal: Educate the audience and build trust without hard-selling

Format / Placement:

• Facebook & Instagram Feed
• Reels / Stories

Budget & Duration:

• Daily Spend per Ad Set: $35
• Countries: Egypt, Saudi Arabia, UAE
• Total Campaign Duration: 10 days
• First 3 days: all 3 countries run at $35/day per ad set
• After day 3: UAE excluded due to low performance

Budget & Scaling Strategy (Days 4–10):

• Affiliate-led budget scaling every 2 days increased the budget by 20% for high-performing ad sets
  
• Tested new creatives to optimize CTR and conversions
  • Successful creatives were duplicated and scaled with higher budgets
    
• Last 2 days: focus on Saudi Arabia, the top-performing country
  • Daily budget for Saudi Arabia ad set increased to $300/day
    

Final Clean Summary (Realistic):

Phase 2 — UGC Retargeting & Market Expansion (12 Days)

• Affiliate execution model: Two parallel tracks running simultaneously.

Track 1 — UGC Retargeting (Core Revenue Driver)

Objective

• Convert warm, high-intent users using authentic UGC testimonial content
• Maximize conversions and ROAS from already engaged audiences
• Validate scalable UGC formats ahead of broader expansion

Content Strategy — Large Creators (UGC Testimonials)

• Total UGC Assets: 6 testimonial videos
• Distribution:
  • 2 videos per targeted Arab market
• Creators:
  • Tech and online business creators
  • ~90K+ followers per creator
• Content Creation Budget: $600

Content focused on credibility, real usage, and problem-solution storytelling rather than direct selling.

Campaign Structure

Funnel Type: Retargeting only

Setup

• 2 campaigns per country
  • Campaign 1: Testimonial UGC content only
  • Campaign 2: Comparison-focused UGC content only

Optimization

• Campaign Budget Optimization (CBO)
• During testing, budget distributed evenly across all ad sets within each campaign

Ad Set Structure

• 2 ad sets per campaign
• Each retargeting audience isolated in a separate ad set

Retargeting Audiences

• Video viewers (75%+)
• Affiliate Link Clickers

Excluded: All purchasers

Creative Structure

• One content type per campaign
• 1 video per ad set to ensure clean creative attribution

Budget & Testing Phase (Days 1–3)

• Daily budget per campaign: $100/day

Testing Outcomes (After 3 Days)

• Egypt: Winning content type: Comparison UGC
• Saudi Arabia: Winning content type: Testimonial UGC
• UAE: Market deprioritized due to weaker efficiency and scalability

Scaling Phase (Days 4–10)

• Winning campaigns scaled gradually based on stability and CPA consistency
• Budget increases are applied every 2 days:

$150 → $220 → $300

Ad Set Optimization

• Affiliate link clickers consistently outperformed other retargeting segments
• Underperforming ad sets were paused
• Only one winning ad set remained active per country

Final day: affiliate spend on the Egypt winning campaign reached $450/day

10-Day Performance Summary

• Total Ad Spend: $5,080
• Blended CPA: $19.3
• Customers Acquired: 263
• Revenue: $27,615
• ROAS: 5.4

Track 2: Testing new audiences

Small Creators (Micro / Educational Content)

In this phase, the affiliate focused on targeting three new markets:

• India 
• Philippines 
• Bangladesh 

Content Production Overview

• Total UGC-style videos: 2 videos
• Total content production cost: $90

Video Topics

• Hosting pain points
• Practical solutions
• Short educational tips

Target Audiences (Interest-Based Testing)

Rules:

• 1 campaign per country
• 1 Interest per Ad Set

Interests Tested

• Shopify
• WordPress
• Fiverr
• Web development

Initial 3-Day Testing Phase

Objective

Establish baseline performance and identify top-performing interests per market.

Campaign & Ad Set Structure

• Ad Sets: One ad set per interest
• Interest per Ad Set: 1 interest only
• Budget per Ad Set: $30/day
• Duration: 3 days
• Creatives: Same 2 UGC videos across all ad sets

Metrics Tracked

• CTR
• Engagement (likes, comments, shares)
• Watch Time
• Early conversion signals

Identifying Winning Ad Sets:

Philippines was paused after the testing phase

Winning Interests by Market

🇮🇳 India

• Fiverr
• Web development

🇧🇩 Bangladesh

• WordPress
• Web development

Scaling Strategy

• Scale only the 2 winning ad sets per country
• Gradual +20% budget increases
• Maintain close monitoring to avoid efficiency loss
  

Budget Limits

• Starting scale budget: $40/day per ad set
• Maximum ad set budget: $100/day per ad set
• Scaling duration: 7 days
  

Overall Performance Results

Final Conclusion — Key Takeaways

• Strategic planning drove renewals and long-term recurring revenue.
• UGC-led content built trust and accelerated regional growth.
• Creator videos outperformed traditional ads by delivering real buying intent.
• Funnel-based segmentation reduced wasted spend and stabilized CPA.
• Retargeting warm audiences was the main conversion driver.
• Controlled, data-driven scaling maintained performance and ROAS.